Good research is often invisible. It’s the quiet work that happens behind the scenes – before the email goes out, before the invite is sent, before a partnership takes shape. But it’s also the difference between a cold pitch and a meaningful connection.
At Together Films, research is a key part of how we build relationships – whether we’re mobilising communities or connecting with global partners – it helps us reach out with intention and make space for real dialogue.
Here are five simple tips we follow to make our research more intentional, and our outreach more effective.
RESEARCH THE RIGHT PEOPLE
Your message is only as strong as the relevance of the person receiving it. That’s why it’s important to find the right contact – someone whose role and focus align with what you’re offering. It shows respect for people’s time – and starts the conversation on the right foot.
UNDERSTAND THE ORGANISATION, NOT JUST CONTACT
Before you reach out, dig into an organisation’s ethos. What are they trying to change? Who do they serve? How do they describe their mission in their own words? When you reflect that understanding back in your outreach, it creates resonance – and lays the foundation for a stronger relationship.
LOOK AT THE ECOSYSTEM
Communities don’t exist in silos. Always map the wider landscape – understanding how different organisations, collectives, or leaders connect to one another. It helps you spot collaboration opportunities, and better understand where your work might fit into a bigger picture.
RESEARCH WITH CONTEXT IN MIND
You’re not collecting data – you’re gathering context; look for indicators of timing, tone, and strategic fit. Is this organisation launching a new initiative? Have they partnered on similar projects before? These kinds of insights help you approach people at the right time, with the right ask.
GO BEYOND THE OBVIOUS SOURCES
Yes, LinkedIn and websites are helpful. But the best insights often come from newsletters, social posts, recorded panels, or an article they’ve written. These sources give you a feel for someone’s tone, priorities, and the kind of work that actually excites them. It takes a bit more time – but it pays off in relevance and response.
Whether you’re launching an impact campaign, building a movement, or trying to bring the right people into the room – good research helps you begin in the right place. It’s how meaningful partnerships start: with curiosity, care, and a genuine interest in the people you’re hoping to work alongside.
