Trailblazing fashion designer Amy Powney is on a mission to create a sustainable collection from field to finished garment and transform the way we engage with fashion.
DIRECTED BY BECKY HUTNER
PRODUCED BY LINDSAY LOWE & ANDREA VAN BEUREN
EXECUTIVE PRODUCERS CINDY MEEHL, VESNA CUDIC, STEWARD LE MARÉCHAL, LISA MARIE RUSSO & VIK BANSAL
“Thoughtfully made, highly informative and accessible.”
Leslie Felperin, Guardian
“An Inspiring and Devoted Look into the Harms of the Fashion Industry.”
Jasmine Graham, First Take Cinema
Fashion designer Amy Powney of cult label Mother of Pearl is a rising star in the London fashion scene. Raised off-the-grid in rural England by activist parents, Amy has always felt uneasy about the devastating environmental impact of her industry. When she wins the coveted Vogue award for the Best Young Designer of the Year, which comes with a big cash prize, Amy decides to use the money to create a sustainable collection from field to finished garment and transform her entire business. Over the following three years, her own personal revolution becomes the precursor of a much bigger, societal change.
Becky Hutner is a Toronto born filmmaker living in coastal England and an enthusiastic citizen of Earth. Her filmmaking journey includes five years in London creating short-form work in the fashion and culture space for DUCK Productions. Notable DUCK projects include “Painting Her Story,” a series about the gender gap in art for the National Gallery, a campaign celebrating British creativity for Visit Britain, and the official coverage for London Fashion Week over 17 seasons. Becky is an EMMY-nominated editor with credits including award-winning documentaries Being Canadian, and Revolution. Fashion Reimagined is Becky’s first feature.
“… a colourful, sometimes shocking education and Hutner’s fine narrative structure, coupled with Powney’s appealing warmth and drive, will have you invested in the fate of her Mother of Pearl label and the future thinking around our relationship with fashion.”
Christine Westwood, FilmInk
“… what makes Fashion so engaging is both the charisma of its magnetic lead and also the fact that, in the larger conversation around sustainability and the environment, fashion seems to always be left behind.”
Joshua Brunting, CriterionCast
“Most importantly, Fashion Reimagined makes very clear how much consumers themselves can do to make changes.”
Anne-Katrin Titze, Eye For Film
“This is a must-see film for anyone concerned about how they spend their money and how their purchases impacts the planet.”
Joan Amenn, In Their Own League
“The documentary’s transparency about the fashion industry is unparalleled, especially in how it shows just how difficult achieving sustainability in fashion is.”
Sydney Bollinger, Thursday Matinee
Best Documentary
Woods Hole Film Festival 2022
Debut Director – Feature Documentary [nominee]
BIFA 2022
Best Documentary Feature
Rockport Film Festival 2022
Environmental Award
Hamptons Doc Fest 2022
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