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Together Films to lead marketing and audiences at Sheffield DocFest

Sheffield DocFest – the UK’s leading documentary festival and one of the world’s most influential markets for documentary projects – today announced that Together Films’ Sarah Mosses (Founder & CEO), and John-Paul Pierrot (Head of Marketing & Partners) will lead on the 2022 Festival’s Marketing & Audience strategy and campaign.

The festival has also announced that festival programmer Raul Niño Zambrano will join as Head of Film Programmes; Emmy award-winning immersive director Francesca Panetta joins as Alternate Realities Curator.

Sheffield DocFest
Left to right: Raul Niño Zambrano, Francesca Panetta, Sarah Mosses and John-Paul Pierrot.

As previously announced, award-winning filmmaker Asif Kapadia will be Sheffield DocFest’s 2022 Guest Curator.

Sheffield DocFest’s Interim CEO Clare Stewart said: “We are thrilled to be welcoming such impressive industry leaders to the Sheffield DocFest team and are excited by the powerful combination of ideas, experience and international perspectives they will bring to the development and delivery of the 2022 edition. While the landscape for festivals remains in flux, together with the existing team, we will forge a bright future for Sheffield DocFest and for the industry colleagues, audiences, partners and community who continue to be so invested in that future.”

Together Films takes on the Festival’s Marketing and Audiences remit with Sarah Mosses (Founder & CEO) leading on strategy,  local and venue marketing partnerships and international engagement opportunities, and John-Paul Pierrot (Head of Digital Marketing & Partnerships)  leading on digital marketing management and team liaison. Together Films hosted the Digital Perspectives webinar series that helped 3500+ industry colleagues to pivot to virtual during the lockdown, and are an advisor to various festivals including DOC NYC & Human Rights Watch Film Festival.  

 Sarah Mosses said: “We are thrilled to use our international perspective to build Sheffield DocFest’s industry and audience reach in 2022. We have long admired the festival and having attended it personally for the past 10+ years, we know the brand essence extremely well. At its heart, Sheffield DocFest has always been a festival that challenges perceptions, and delivers a thought-provoking programme whilst still being great fun. We can’t wait to welcome the community back this year!”

Sheffield DocFest’s 29th edition will run from 23-28 June, 2022.

Read the exclusive in Screen Daily

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Together Films are a marketing, distribution, and technology company based in London & NYC serving the international film community.

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